Notes
Working notes from a one-person studio.
Everything dated April 2026 was written while the survey product was still for sale, before the June measurement that closed it, and is kept as written.
Why One Run of 100 AI Personas Isn’t Enough
Most AI survey tools sell you a single number from a single run and call it research. Wilson confidence intervals plus Rubin’s pooling rules turn that noise into honest, decision-grade uncertainty.
Why AI Survey Responses Aren’t Enough, and What Comes Next
AI surveys are fast and affordable, but they have real limitations. Here’s what we’re building beyond simple survey responses: from personas with memory to deep individualization.
How to Validate Your Hackathon Idea in 60 Seconds
You have 48 hours to build. Don't waste the first 6 guessing. Here's a framework for rapid idea validation using AI persona surveys, before you write a single line of code.
Why AI Persona Surveys Are the Future of Market Research
Traditional surveys take weeks and cost thousands; AI personas answer instantly. The April case for the product, written two months before the measurement that closed it.
Synthetic Respondents in 2026: What Founders Need to Know
The synthetic research market has exploded with $1.5B+ in funding. But most tools are enterprise-only. Here's the opportunity for indie builders.