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Work

Everything we have shipped, and what happened to it.

A studio of one does not get to have a long list, so this is the whole of it — 1 running, 1 closed. The closed one is written up in full, because how it ended is the more useful half.

Audience research

Retired

A survey tool that asked AI personas a question and aggregated the answers.

Responses generated
11,636
Surveys run
31
Retrospective Brier
0.18
Rerun agreement (ICC)
~1.0

Consistent, but not accurate enough to sell. We closed it rather than keep charging.

2026Read the case study

Mini-apps

Live

Small single-purpose tools built for a Korean super-app platform, shipped as a portfolio rather than as one bet.

Shipped
28
Using a model
12

Built one at a time on a platform that already had the audience, which is the opposite of how the product above was launched.

2026—

The method behind the numbers on these cards is on the home page.